Citigroup - Multi-year Exhibit Identity

In this multi-year engagement with Citi, I led the strategy, creative and executive production of their flagship SIBOS event exhibit, including oversight of all media design and development, tech integration, and fabrication.

The project included smaller-scale "event in a box" booth designs that allowed for local iterations along the same strategy and creative concept.

For primary events, all LED was integrated into a singular system that would change by time of day (e.g. morning scenes in morning, afternoon in afternoon, and evening for cocktail functions) as well as triggerable moments for significant events in the booth such as contract signings.

The project was so successful that we were asked to develop the base creative into a multi-year identity that informed all Citi Global Treasury Services exhibit projects into a consistent 2 year campaign.