Barnburning Thoughts: The Barnburner Blog

There's a moment we should strive for in every great live experience . Not the moment the lights go down or the keynote speaker walks out. Not the wow of first seeing your amazing scenic. Not the "opening experience." Not even the "a-ha" moment when an experiential activation really connects. Many events have that moment. In truly great experiences - and ever more so in the experiential marketing world of today -there's something subtler, yet deeper. A moment when something..

The AI divide isn't about being an early adopter anymore. By 2026, the novelty is gone and AI is already entrenched. The uptake has been blistering and historic. Where it took approximately nine years from the first viable public internet browser until 50% of companies had an online presence, it took just 18 to 24 months from the advent of generative AI for half of all companies to be using it in some form. That's not adoption… that's a coup. As AI grows, it's interesting to

Thank you for stopping in to see the first episode of "C4" aka Creatives Creating Creations Creatively! This ongoing series will focus on...

This episode of C4 features Creative Director and Training Strategist Stephen Wagner, talking about his journey, philosophy, and what...

One of our favorite projects we've ever completed was this video on behalf of The Children's Storefront, an amazing independent school...

Imagine a contractor calls you up and says he wants to show you some of his work. You may not have been actively shopping for a...

It's an old adage we've all heard: You have three choices, but you can only choose two: Do you want it Fast, Cheap, or Good? That saying,...

One of my more fun moments was producing the Blackberry booth at CES. An appearance by Common, being interviewed by Lara Spencer of The...

Ghosts have always been a part of stagecraft. Whether it is the Phantom of the Opera, the spectres of bygone starlets that are rumored to...