Thank you for stopping in to see the first episode of "C4" aka Creatives Creating Creations Creatively!
This ongoing series will focus on creative leaders across the communications industries - events, experiential, marketing, PR, etc. - to give insight into some of the smart, interesting folks out there who are changing the way companies engage customers, clients, and employees. We are shooting for new episodes weekly, so stay tuned for more!
Our first interview features Dax Callner, Chief Strategy Officer at GES, for a fascinating discussion on how a real strategy practice can make creative output all the more meaningful and effective at realizing campaign goals... and thus keeping clients happy.
Enjoy!