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CitiManager Awareness Campaign
Project type
Advertising campaign - social, digital, print
This integrated campaign spanned digital, social, and print, aiming to boost awareness, proficiency, and usage of Citi’s CitiManager card management app among Corporate Card customers.
The creative approach personified each core app function with a distinct identity and personality—transforming features into relatable characters that simplified understanding and sparked connection. These personalities starred in ads that showcased key tasks and benefits, driving engagement and usage.
The result: Citi saw a significant increase in app adoption and a measurable uptick in customer satisfaction and reviews for their Corporate Card services and support.
