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Eli Lilly Mounjaro Launch

Project type

Pharmaceutical Launch

This event was the launch of Eli Lilly's GLP-1 drug Mounjaro, the diabetes indicaion for the medicine also known as Zepbound. The event began with a multimedia extravanagnza that featured live dancers interacting with 3D media displayed on a superwide LED screen, and the creative extended to experiential and training activations throughout the broader conference center.

This highly successful launch was deemed "the best launch in company history" by one c-level executive in attendance.

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