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Fanduel World Fantasy Football Championship Viral Videos

Project type

Viral Video and Experiential Campaign

This video series featuring Dan Marino and Joe Montana was developed to promote the Fanduel World Fantasy Football Championship in a fun and engaging storytelling vehicle.

Leaning on the famed rivalry between these two Hall of Fame quarterbacks, we established that the Fanduel Championship is where you can truly demonstrate your football dominance, but, as the tagline stated, "You gotta be a player."

To cap off the campaign, winners were welcomed to an expenses paid trip to San Diego where they were able to go through a mock NFL Combine along with Joe and Dan, catching passes and getting tips from two true football greats.

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