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Oracle OpenWorld - America's Cup Pavilion and Music Festival
Project type
Experiential Exhibit and Festival
Location
San Fransisco Moscone Center & Yerba Buena Gardens
This multi-year engagement at the 65,000-attendee Oracle OpenWorld brought CEO Larry Ellison’s passion project—the Oracle BMW Racing America’s Cup team—front and center.
The experience blended spectacle and storytelling: full-size racing yachts suspended from the ceiling, immersive media revealing the Oracle technology powering the boats, and digital interactives where attendees could race in a “virtual America's Cup” against each other an actual members of the AC1 crew.
Guests met Captain Jimmy Spithill and his crew, posed with the actual America's Cup trophy, and capped each day at a high-energy music festival featuring artists like Macy Gray, Jimmy Cliff, and more.
